Farmers Market Assistance Scheme.
It is common knowledge that diversification of crops is difficult
process unless the farmers are provided assured marketing. Although
introduction of Contract Farming is one of the measures, yet it
will be beneficial if direct assistance is provided to farmers for
marketing. This assistance will be given to cluster of farmers and
will be introduced on pilot basis in selected Districts and for
selected crops. The following specific measures are proposed to
(i) Assistance in transportation.
Preferably air cooled/refrigerated vans to enable farmers to
transport vegetables and fruits/flowers to the markets are proposed
to be provided.
(ii) Assistance in packaging material
Assistance in packaging the produce in plastic bags/ crates
etc so that the loss in quality or quantity occurring due to repeated
handling is reduced.
The farmer's cooperatives, associations, Kisan clubs or self
help groups, who are keen to market their product, assistance can
be given for publicity in shape of printing of literatures, advertisement
Therefore, a budget provision of Rs. 7.00 crores has
been made \under sub head "Farmers Input Scheme" and Rs.
2.00 Crore under sub head "Farmers Market Assistance Scheme"
under a newly created head " New Schemes" in Revenue Payments.